Finally, multi-level and network marketing companies are taking a giant step of progress in providing their downlines with automated marketing systems. They have moved in to the 21st century and so are using technology to greatly help people build their network marketing businesses. I myself am involved with two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one restaurant presentation out of Starbucks and onto the web with sites such as for example gotomeeting.com, where the same presentation can be given to an organization all at once, instead of to one person at a time. These companies are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and so are doing what to help their network marketing business builders become successful more quickly and easily than previously. Let’s now talk about the automated marketing system that truly leads an interested prospect, step-by-step, to the desired final result of becoming a member of your multilevel marketing downline.
So, precisely what is an automated marketing system? Usually it contains several key components. The first and most important element of the system is a lead capture page, also referred to as a landing page. That is a website that someone may visit because of advertising, either online or offline, to find out more information about a product, service or business. Usually on the lead capture page of the automated marketing system there is some cleverly written copy, or even a video to allow them to watch, that will cause the individual to want more info and go further down the line toward becoming a member of your organization. An essential feature of the lead capture page may be the opt-in form. This form asks the individual viewing the site to provide you with her or his name, email address, and if you would like, even their contact number, before you provide them with more information.
automated marketing That’s really exciting, because this one step, and whether they choose to take it, is what separates the info gatherers from the those who are hot for whatever it really is you need to offer. Are you aware the importance of what I simply wrote? The people who fill out the opt-in form have raised their hands and showed you they are very interested in what you have to offer, and they are giving you permission to advertise to them. Each person who opts directly into your site becomes what is known as a pre-qualified lead, this means they have just pre-qualified themselves being an interested prospect! Which has just eliminated almost all of the work for you to find out who would like to hear your story and who doesn’t. With that certain landing page, just how many people did you need to speak to so as to obtain their contact information? Normally, zero one! Sure, in some instances you will talk with someone throughout your day and verbally send them to your site (landing page).
Even right there in that one step can you observe how the conversation has changed? You aren’t trying to sell the complete idea there and create another ending up in them, you’re just sending them somewhere to get more information on their own, and if they want to know more, they’ll let you know! Moreover though, with this particular automated lead generating marketing system, as soon as you get all the components up and running and you are driving traffic to your internet site (more about this in a forthcoming article), it is on autopilot for you personally! Are you beginning to understand how valuable this type of automated marketing system could be?
After the reader has opted in to receive more information, that’s where the MLM companies with automated marketing systems truly deliver. Some really great companies provide you, the network marketer, with excellent marketing pieces that explain the business to the prospect in a single or a group of videos, and they provide a way for the chance to take action. By that I mean there is usually a web link for them to sign up or look at your waiting list, rendering it virtually effortless that you bring them under you in your downline. If they don’t sign up then and there, though, all is not lost. That is where the next key component of an excellent automated marketing system is necessary.
The next important section of an automated marketing system is what is known as an autoresponder. Remember well when your prospect opted in to your marketing system to learn more about your organization? Well, they handed you valuable information regarding themselves – their name, their email address, and with regards to the opt in form, their contact number. The autoresponder allows you to collect those email addresses and keep them stored in a database so as to easily send follow-up emails to them as a group, instead of sending out individual emails.
Do you know what else autoresponders can perform? You can create a number of emails and designate which days you’ll send them to each prospect, even if they were put into the database on different days! So, you merely need to write them once, the autoresponder takes care of the rest. It is sheer genius. One example of an autoresponder site is aweber.com. There are certainly others as well. Better yet, the MLM and network marketing companies who are providing you with automated marketing systems will often have an autoresponder set up for you within that marketing system!
Ultimately, a good MLM automated marketing system drives your prospects to join a live recruiting webinar that’s usually done by the master marketers of the business, using sites like gotomeeting.com or gotowebinar.com. This is invaluable to you, because let’s face it, anyone in the beginning of their multilevel marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and listening to the masters.By using all of the components described above in an automated marketing system to build your MLM or network marketing business, you can see that lots of more opportunities for folks to join up with you are provided. It no more depends on that 5 minute conversation you have using them on the opportunity meeting throughout your day.